Metadata is information that describes the content of a web page. Although it is not directly visible to users, it plays a crucial role for search engines, social media, and browsers. Proper metadata configuration improves search engine visibility (SEO), the appeal of shared links on social media, and the accessibility of your website.

Below are the main types of metadata that should be configured for the website Aloha offers:

Description: Identifies the specific page of the website for which metadata is being configured. This allows for segmentation and customization of information for each section of the site.

Example: "Home," "Property," "Services."

Description: The title that appears in Google search results and on the browser tab.

Recommended length: 50–60 characters.

Example: "Home | Property Name"

Description: A brief, persuasive summary of the page that appears in search engine results.

Recommended length: 150–160 characters.

Example: "Discover the best lodging experience at [Property Name]. Explore our rooms, services, and exclusive promotions."

Description: Relevant words or phrases for the page. Although their importance for SEO has decreased, some platforms still use them.

Example: "accommodation, hotel, vacation, [property name]"

Description: The image used to represent the page when shared on social media or displayed in messaging apps.

Recommendations:

Follow these steps to configure metadata in the system:

Once you are inside the platform's dashboard, navigate to the System Management section located in the lower-left corner of the screen.

Within System Management, find and select the Metadata option from the dropdown menu to proceed with the necessary configuration.

Fill in the fields for Page Meta, Meta Title, Meta Description, Meta Keywords, and Meta Image. Then, save the changes to apply them to your website.