Channel-specific adjustments (also known as markups or markdowns) are a key tool for optimizing your prices across different OTAs (Online Travel Agencies) and distribution channels. These adjustments allow you to increase or decrease prices for each specific channel, offering greater flexibility in your pricing strategy.
What are Channel-Specific Adjustments?
Channel-specific adjustments are increases or decreases applied to the base price or the price defined by a smart rule. These adjustments override the smart rules you have already set up.
For example:
Markup: Price increase for a specific channel.
Markdown: Price reduction for a specific channel.
How Channel-Specific Adjustments Work
Scenario:
You set up a smart rule to increase prices by 30% across all channels during a high season.
However, you want to offer more competitive prices on Booking.com, so you configure a channel adjustment to reduce the price by 5% off the 30% increase.
The final result will be a total price increase of 25% for reservations coming from Booking.com.
Example:
Base Price: $100
Smart Rule (30%): $130
Channel Adjustment for Booking (-5%): $123
This will be the visible price for guests booking through Booking.com.
Steps to Configure a Channel-Specific Adjustment
Access the Platform:
Log in to your account and navigate to the pricing menu.Select Channel-Specific Adjustments:
Look for the “Channel-Specific Adjustments” option and choose the channel (e.g., Booking.com).Configure the Adjustment:
Choose whether you want to apply a markup (increase) or markdown (reduction).
Set the percentage of the adjustment.Save Changes:
Click “Save” to apply the adjustment to the selected channel.
Benefits of Channel-Specific Adjustments
Greater Control: Allows you to customize prices per channel without affecting others.
Competitiveness: You can adjust prices according to each OTA's strategy.
Flexibility: Combine smart rules with specific adjustments to maximize revenue.
Channel-specific adjustments are a great tool for manipulating your prices and adapting to market conditions. Ready to try them? Start today and optimize your pricing strategy!